Is it worth going after?
956,020 listings already target "beach". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 42% of the first page is paid, so most of it is won on relevance.
When "beach" sells
Monthly average over the last five years, indexed 0–100. July is the high point and November the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before July rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| the beach | 100/100 | ✓ |
| palm beach | 69/100 | ✓ |
| long beach | 61/100 | ✓ |
| myrtle beach | 60/100 | ✓ |
| virginia beach | 35/100 | ✓ |
| west palm beach | 27/100 | ✓ |
| beach near me | 26/100 | ✓ |
| miami beach | 24/100 | ✓ |
| south beach | 21/100 | ✓ |
| beach house | 20/100 | ✓ |
| daytona beach | 18/100 | ✓ |
| panama city beach | 18/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Personalized Turkish Beach Towel, Bridesmaid gifts, Bachelorette Party Favors, Wedding Gift | WeddingGiftTowels | $4.8 |
| 2Ad | Personalized Towel, Turkish Beach Towel, Bachelorette Gifts, Embroidered Cotton Bath Towel, Bachelorette Party Favor, Travel & Wedding Favor | TurkishTowelWeaving | $5.39 |
| 3Ad | SpongeBob Magic Conch Shell Plush - Talking Pull String Toy, 9 Phrases, Handmade Nostalgic SpongeBob Gift | HailTheConch | $59.95 |
| 4Ad | Personalized Beach Towel, Girls Trip Gift, Party Favor, Monogrammed Beach Towel, Beach Bridal Party Towel, Bachelorette Wedding Custom Gifts | BacheloretteTowel | $3.99 |
| 5 | Personalized Striped Beach Tote, Custom Embroidered Name Pool Bag, Large Canvas Vacation Tote, Girls Trip & Bridesmaid bachelorette gift | Crafttitan | $19.99 |
| 6 | Beach Glass Coffee Mug with Real Sand | Coastal Iced Coffee Cup | Ocean Lover Gift | Beach House Decor | Functional Art | FreckledFlamingoCo | $35.18 |
| 7 | Custom Preppy Seersucker Makeup Bag, Custom Bridesmade Gifts, Embroidered Chenille Script Name Beach Pouch, Graduation Gifts | WisconsinKrafts | $4.22 |
| 8 | Personalized beach tote bags, Bridesmaid gift bags, Travel Beach Bag, Wedding favor gift, Bachelorette Trip Gift for Her | ConyersBoutique | $6.08 |
| 9 | Concrete Seashell Candle Favor – Scented Coastal Wedding Gift with Pearls & Starfish | GoldenPearlFavors | $0.05 |
| 10 | Personalized Ocean Wave Metal Wall Art, Custom Beach House Sign, Housewarming Gift | CustomeaDesign | $14.62 |
Read from Etsy search on August 28, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "beach" is strongest in Florida, South Carolina, Hawaii, Delaware, Virginia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "beach" on Etsy?
956,020 listings currently compete for "beach", which is high for Etsy. 42% of the first page is paid placement, so most of page 1 is still won organically.
When does "beach" sell best?
Demand peaks in July, averaged over the last five years, and bottoms out in November. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before July catches the climb rather than the peak itself.
What do "beach" listings sell for?
The median price across 12 listings on page 1 is $5.74, with most between $4.16 and $17.24. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.