Is it worth going after?
1,649,990 listings already target "baby shower gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
When "baby shower gift" sells
Monthly average over the last five years, indexed 0–100. April is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| gift for baby shower | 100/100 | ✓ |
| baby shower gift ideas | 45/100 | 22 chars |
| gift ideas for baby shower | 19/100 | 26 chars |
| baby shower gifts | 18/100 | ✓ |
| best baby shower gift | 11/100 | 21 chars |
| baby shower gift set | 10/100 | ✓ |
| baby shower gift bag | 10/100 | ✓ |
| baby shower gift bags | 9/100 | 21 chars |
| thank you for baby shower gift | 9/100 | 30 chars |
| baby shower gift message | 9/100 | 24 chars |
| baby shower gift registry | 8/100 | 25 chars |
| baby shower gift box | 8/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Unique Newborn Gift Box, New Mom Gift Box, New Parents Gift Basket, Baby gift box, Baby shower gift, New Mom Care Package, Baby Neutral Gift | NorMorGifts | $42.75 |
| 2 | Personalized Handmade Basket • Baby Shower Gift • Toy Organizer • I-Cord Knitting Craft | TieDapperStudio | $16.98 |
| 3 | Custom Cinema Onesie® | Baby Shower Gift | Personalized Baby Onesies® | A Mom and Dad Production | Pregnancy Announcement | New Mom Gift | SweetNSavageDesigns | $13 |
| 4 | Personalized Floral Embroidered Baby Blanket - Custom Name Knitted Throw, Welcome Baby Blanket, Nursery Keepsake, Keepsake Newborn | CastleStrollCo | $13.99 |
| 5 | Personalized Nursery Rhymes Book, Custom Baby Name Storybook, Baby Shower Gift for Boy or Girl, Nephew First Birthday Gift, Baby Keepsake | StarfallGiftCo | $14.99 |
| 6 | Custom Felted Farm Animal Nursery Wall Art with Personalized Name, Baby Shower Gift, Baby Heirloom | Woodoodles | $35 |
| 7 | Personalized Teddy Bear Embroidered Baby Blanket, Custom Name Woodland Cabin Nursery Keepsake, Gift For Baby, Nursery Keepsake, Newborn Gift | LemonCustomStitch | $19.98 |
| 8Ad | Classic Winnie the Pooh Backdrop, Storybook, Baby Shower Book, 1st Birthday Decor, Baby Announcement, Welcome Sign, New Baby | wallsBYuniq | $82.45 |
| 9 | Custom Embroidered Dog Portrait Baby Bodysuit - Personalized Pet Sibling Outfit - Dog Bodysuit for Pregnant Announcement | Pasimax | $32.75 |
| 10 | Personalized First Prayer Book for Kids with Name, Christian Bedtime Prayers Keepsake, Baptism Christening Gift Boy Girl, Baby Dedication | TheCozyGiftUS | $18.6 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "baby shower gift" is strongest in Wyoming, New Jersey, Hawaii, Delaware, Illinois. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "baby shower gift" on Etsy?
1,649,990 listings currently compete for "baby shower gift", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "baby shower gift" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "baby shower gift" listings sell for?
The median price across 12 listings on page 1 is $18.5, with most between $14.74 and $33.31. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.