Is it worth going after?
159,469 listings already target "autism". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 17% of the first page is paid, so most of it is won on relevance.
When "autism" sells
Monthly average over the last five years, indexed 0–100. April is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| what is autism | 100/100 | ✓ |
| autism test | 96/100 | ✓ |
| autism spectrum | 93/100 | ✓ |
| autism signs | 72/100 | ✓ |
| autism symptoms | 61/100 | ✓ |
| adhd | 60/100 | ✓ |
| signs of autism | 57/100 | ✓ |
| autistic | 52/100 | ✓ |
| autism therapy | 44/100 | ✓ |
| autism spectrum disorder | 31/100 | 24 chars |
| autism awareness | 29/100 | ✓ |
| autism month | 29/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Embroidered Inclusion Is My Jam Comfort Colors Shirt, Neurodiversity Tee, SPED Teacher Gift, Autism Awareness, Inclusion Advocate - F-11-Cen | WearableWitUS | $19.99 |
| 2 | All of us are Different Cat Funny Neurodiversity shirt, Autism Awareness, Disability Rights, Autism Ally Family Support Inclusion | TheBrokeBillionaire | $10.99 |
| 3 | aac tablet keychain tag for slp gift, personalized communication device awareness key tag, custom autism awareness alert for aac tablet bag | ForeverHomeEmbroider | $14.95 |
| 4 | Comfort Colors Autism Acceptance T-Shirt: Neurodivergent Humor Tee | CottonWickCo | $8.99 |
| 5 | Inclusion comfort colors shirt,neurodiversity shirt,neurodivergent shirt,autism shirt,special education shirt,regulation shirt,special ed | sunshineloverdesign | $23.7 |
| 6Ad | Comfort Colors® It’s Okay To Neurodiversity Shirt, Autism Awareness Tee, Cute Dinosaur Special Education Sweatshirt, SPED Teacher Gift | ComfortShirtStore | $17.99 |
| 7Ad | Autism Feelings Puzzle Neon Sign Mental Health Awareness LED Light Autism Classroom Sign Neurodiversity Wall Art Autism Teacher/Mom Gifts | JMPusCraft | $84 |
| 8 | Autistic and Ready To Fuck T-Shirt: Funny Meme Graphic Tee | NeshWorks | $19.99 |
| 9 | Funny Neurodivergent Tshirt | Neurospicy Shirt | ADHD Autism Awareness Tee | Comfort Colors Mental Health Gift | ArtsyFlyStudios | $12.41 |
| 10 | Autism Awareness Mama Sweatshirt | Glitter Embroidered, Custom Text | BuffLover | $8.59 |
Read from Etsy search on August 25, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "autism" is strongest in Indiana, Wyoming, Arizona, Massachusetts, Virginia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "autism" on Etsy?
159,469 listings currently compete for "autism", which is high for Etsy. 17% of the first page is paid placement, so most of page 1 is still won organically.
When does "autism" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "autism" listings sell for?
The median price across 12 listings on page 1 is $16.47, with most between $10.49 and $20.92. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.