Is it worth going after?
53,719 listings already target "august birthstone". That is a middling field: reachable with a well-optimised listing, but not immediately. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 3,100 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "august birthstone" sells
Monthly average over the last five years, indexed 0–100. August is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before August rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| what is august birthstone | 100/100 | 25 chars |
| august birthstone color | 68/100 | 23 chars |
| peridot august birthstone | 62/100 | 25 chars |
| august birthstone ring | 46/100 | 22 chars |
| december birthstone | 42/100 | ✓ |
| what is the august birthstone | 37/100 | 29 chars |
| birthstone necklace | 29/100 | ✓ |
| august birthstone necklace | 28/100 | 26 chars |
| august birthstone jewelry | 27/100 | 25 chars |
| august birthstones | 26/100 | ✓ |
| august birthstone rings | 21/100 | 23 chars |
| birthstone rings | 20/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | August Birthstone Necklace, Peridot Jewelry Birthday Gift for Best Friend, Daughter or Sister | NavyGems | $44.25 |
| 2Ad | Personalized birthday gemstone ring, olive leaf and circular birthday stone jewelry, a gift for her, birthday gift, graduation gift | MENGDODOLIFE | $26.86 |
| 3Ad | Natural Peridot Dainty Ring, Gemstone Stacking Ring, August Birthstone Stackable Ring in Silver 14k Gold Vermeil, Birthday Gifts for Girls | VEATGE | $39.95 |
| 4Ad | August Birthstone Necklace, Peridot Necklace Gold, August Birthday Gifts, Dainty Necklaces for Women | BeWished | $62.4 |
| 5 | Peridot Crystal Sun Catcher – August Birthstone, Tree of Life | UmberTreeStudio | $19 |
| 6 | Raw Peridot Dangle Earrings, Peridot Jewelry, August Birthstone | JuicyVibrations | $33 |
| 7 | August Birthstone Necklace, Peridot Necklace, 18K Gold or Sterling Silver, Wife Gift, Personalized Teardrop Necklace, Bridesmaid, Mom Gift | Susabellas | $29.3 |
| 8 | Personalized Birth Month Floral Suncatcher, August Birth Flower Stained Glass Unique Birthday Gift for Her, July Botanical Flower Gift | Creativeforeverfan | $32.54 |
| 9 | Leo Zodiac Necklace, Peridot Birthday Gift, August Birthstone Jewelry for Daughter, Astrology Charm Necklace | NavyGems | $54 |
| 10Ad | Vintage Peridot Wedding Band White Gold Ring Marquise Peridot Diamond Cluster Ring August Birthstone Ring Retro Stacking Band Gift for Women | VMTreasure | $45.6 |
Read from Etsy search on August 25, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "august birthstone" is strongest in Mississippi, West Virginia, Indiana, Alaska, New Hampshire. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "august birthstone" on Etsy?
53,719 listings currently compete for "august birthstone", which is moderate for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "august birthstone" sell best?
Demand peaks in August, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before August catches the climb rather than the peak itself.
What do "august birthstone" listings sell for?
The median price across 11 listings on page 1 is $33, with most between $28.08 and $44.93. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.