Is it worth going after?
380,661 listings already target "astrology". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 2,000 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "astrology" sells
Monthly average over the last five years, indexed 0–100. July is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before July rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| astrology chart | 100/100 | ✓ |
| astrology cafe | 57/100 | ✓ |
| signs | 51/100 | ✓ |
| what is astrology | 50/100 | ✓ |
| signs astrology | 50/100 | ✓ |
| astrology horoscope | 40/100 | ✓ |
| horoscope | 40/100 | ✓ |
| birth chart | 35/100 | ✓ |
| birth chart astrology | 35/100 | 21 chars |
| astrology meaning | 35/100 | ✓ |
| vedic astrology | 26/100 | ✓ |
| astrology today | 21/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | In Depth Natal Chart Reading, Birth Chart Astrology Reading, Full Personalized Natal Chart Analysis Report + 1 Year Love Astrology Forecast | MagicBrands | $67.68 |
| 2Ad | Personalized Birth Chart Astrology Reading | Detailed Natal Chart Interpretation & Spiritual Clarity Insights | TarotFamous | $37.49 |
| 3Ad | Custom Birth Chart: Star Map Gift, Astrology Report (Framing Available) | GalleryWallDecorArt | $33.75 |
| 4Ad | Rare Astrology Reading | Birth Chart Analysis & Future Outlook | AstrologyInDepth | $696.22 |
| 5 | Same Hour | Detailed Astrological Birth Chart Reading with Psychic and Tarot Insights | Full Natal Chart Astrology, Love & Life Guidance | WhisperVeil | $3.32 |
| 6 | Detailed Astrological Birth Chart Reading, Full Natal Chart Astrology, Psychic and Tarot Insights, Life Path Guidance, PDF Delivery | SofiaMediumStudio | $14.66 |
| 7 | Same Hour Reading, Detailed Astrological Birth Chart Reading with Psychic Insights, Full Natal Chart Astrology & Life Guidance, | LadyZeynaStudio | $8.16 |
| 8 | Detailed Astrological Birth Chart Reading with Psychic and Tarot Insights | Full Natal Chart Astrology & Life Guidance, Same Day Reading | GuidanceBySavitri | $10.22 |
| 9 | Destiny Matrix Reading | Birth Chart, Numerology Analysis | Life Path, Love, Career & Soul Purpose | MediumWhisper | $3.5 |
| 10 | Detailed Astrological Birth Chart Reading | Astrology Psychic and Tarot Insights | Natal Chart Reading Report | Life Purpose Guidance | FrancescaMedium | $7 |
Read from Etsy search on August 21, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "astrology" is strongest in Wyoming, Oregon, New Mexico, California, Vermont. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "astrology" on Etsy?
380,661 listings currently compete for "astrology", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "astrology" sell best?
Demand peaks in July, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before July catches the climb rather than the peak itself.
What do "astrology" listings sell for?
The median price across 12 listings on page 1 is $12.44, with most between $7.87 and $45.04. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.