Is it worth going after?
549,203 listings already target "anniversary gift for him". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,200 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "anniversary gift for him" sells
Monthly average over the last five years, indexed 0–100. September is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before September rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| 10 year anniversary gift for him | 100/100 | 32 chars |
| 5 year anniversary gift for him | 55/100 | 31 chars |
| anniversary gift for husband | 48/100 | 28 chars |
| best anniversary gift for him | 41/100 | 29 chars |
| 1 year anniversary gift for him | 38/100 | 31 chars |
| 4 year anniversary gift for him | 32/100 | 31 chars |
| 2 year anniversary gift for him | 29/100 | 31 chars |
| bronze anniversary gift for him | 29/100 | 31 chars |
| 3 year anniversary gift for him | 28/100 | 31 chars |
| first anniversary gift for him | 27/100 | 30 chars |
| 15 year anniversary gift for him | 25/100 | 32 chars |
| 4th anniversary gift for him | 24/100 | 28 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | License Plate Anniversary Date Sign – Rustic 10th Anniversary Tin Gift | SignsForJoey | $37 |
| 2Ad | Embroidered t shirt, Custom embroidered photo shirt, custom embroidered tshirt, Custom embroidered photo | wingiftbyvanthang | $18.21 |
| 3Ad | Anniversary Hoodie with Initials on Sleeve, Roman Numeral Hoodie, Wedding Date Embroidered Sweatshirts, Valentines Anniversary Gift For Him | SignatureStitchStu | $21.99 |
| 4Ad | Couple Proposal Portrait, Custom Portrait From Photo, Engagement Gift, Gift for Couples, Anniversary Gift for him, Watercolor Painting | CustomYourMoment | $9.99 |
| 5 | Personalized Photo Flipbook Animation Box,Custom wooden Photo Book with Light,Custom Crank Photobox Picture Box ,Creative Anniversary gifts | AlanArtGiftShop | $24.17 |
| 6 | Custom Engraved Wood Photo Portrait, Laser Etched Basswood Keepsake, Rustic Anniversary Wedding Memorial Gift | southernfarmsigns | $22.99 |
| 7 | Anniversary Gift for Husband, Husband Anniversary Gift, Personalized Anniversary Gift, Anniversary Gifts for Him, Anniversary Gifts for Men | MySteelMate | $14.4 |
| 8 | Personalized Film Strip Photo Keychain Photo Booth Custom Metal Keychain Couples Gift Anniversary for Him Her Boyfriend Girlfriend | KeychainLA | $6 |
| 9 | Personalized Mini Anniversary Photo Album, Valentines Gift for him, Anniversary Gift for her, Couples gift, Birthday Gifts for Boyfriend | RedBerryGuestBooks | $19.97 |
| 10 | Personalized Glasses Case, Sunglasses Box, Custom Eyeglasses Holder, Vintage Magnetic Leather Glasses Case, Gifts for him, Gifts for her | BreakinBucks | $8.96 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "anniversary gift for him" is strongest in Wyoming, West Virginia, Alaska, North Dakota, Kansas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "anniversary gift for him" on Etsy?
549,203 listings currently compete for "anniversary gift for him", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "anniversary gift for him" sell best?
Demand peaks in September, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before September catches the climb rather than the peak itself.
What do "anniversary gift for him" listings sell for?
The median price across 12 listings on page 1 is $20.98, with most between $13.3 and $23.63. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.