Is it worth going after?
556,021 listings already target "anniversary gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 36% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,100 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "anniversary gift" sells
Monthly average over the last five years, indexed 0–100. September is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before September rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| wedding anniversary gift | 100/100 | 24 chars |
| anniversary gifts | 40/100 | ✓ |
| anniversary gift ideas | 39/100 | 22 chars |
| anniversary gift for him | 26/100 | 24 chars |
| 10 year anniversary gift | 25/100 | 24 chars |
| 5 year anniversary gift | 19/100 | 23 chars |
| anniversary gift for husband | 16/100 | 28 chars |
| anniversary gift for wife | 14/100 | 25 chars |
| first anniversary gift | 14/100 | 22 chars |
| anniversary gift by year | 12/100 | 24 chars |
| 1 year anniversary gift | 11/100 | 23 chars |
| 20th anniversary gift | 11/100 | 21 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Adventure Book Scrapbook Valentines Gift for him, Personalized Anniversary Gift for her, Travel Scrapbook, Couples gift, Gifts for Boyfriend | RedBerryGuestBooks | $34.77 |
| 2Ad | Personalized Retro 8-Bit Gaming Couple Adventure Woven Blanket Custom Pixel Art Throw Gamer Anniversary Gift Video Game Decor 100% Cotton | RelatableBasic | $92.65 |
| 3Ad | Watercolor Couple Portrait from Photo,Custom Wedding Anniversary Gift for Wife Husband,Engagement Gift,Paper Anniversary Gift for Him | FrametheMomentArt | $7.95 |
| 4Ad | Custom Hand-Drawn Watercolor Family Portrait with Dog Personalized Couple & Pet Illustration, Anniversary Gift Wall Art | PunoPrints | $9 |
| 5 | Personalized Engraved Pottery Mug For Couple, Wedding Gift, Custom Carved Initials In A Heart Tree Mug, Engagement Gifts, Newlywed Gift | HandmadeChicStudio | $24.54 |
| 6 | Personalized Photo Flipbook Animation Box,Custom wooden Photo Book with Light,Custom Crank Photobox Picture Box ,Creative Anniversary gifts | AlanArtGiftShop | $24.12 |
| 7 | Custom Engraved Wooden Song Lyrics Plaque, Anniversary Gift | glowthingsart | $45.5 |
| 8 | Custom Photo Suncatcher, Personalized Stained Glass Window Hanging, Couple Portrait Gift, Photo to Glass Art, Unique Picture Keepsake | PetalKeepsake | $18.17 |
| 9 | Personalized Couple Heart Tree Wooden Block, Custom Couple Name Sign, Wedding Anniversary Gifts, Rustic Wedding Gifts, Engaged Wooden Plaque | AnEnergeticTopper | $21.22 |
| 10 | Embroidered Cotton Blanket Personalized Waffle Throw Wedding Gift Keepsake Custom Cotton Anniversary Gift For Couple Second Anniversary Gift | TheSunshineGarden | $58.5 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "anniversary gift" is strongest in Wyoming, Pennsylvania, New Hampshire, Kansas, Maine. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "anniversary gift" on Etsy?
556,021 listings currently compete for "anniversary gift", which is high for Etsy. 36% of the first page is paid placement, so most of page 1 is still won organically.
When does "anniversary gift" sell best?
Demand peaks in September, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before September catches the climb rather than the peak itself.
What do "anniversary gift" listings sell for?
The median price across 11 listings on page 1 is $24.54, with most between $19.7 and $47.75. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.