Is it worth going after?
8,041 listings already target "alt text". That is a thin field by Etsy standards, which is where a new shop can realistically rank. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "alt text" sells
Monthly average over the last five years, indexed 0–100. April is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| what is alt text | 100/100 | ✓ |
| how to add alt text | 70/100 | ✓ |
| alt text for images | 52/100 | ✓ |
| alt text seo | 50/100 | ✓ |
| alt text instagram | 47/100 | ✓ |
| alt text in word | 47/100 | ✓ |
| alt text excel | 36/100 | ✓ |
| alt text ai | 33/100 | ✓ |
| html alt text | 32/100 | ✓ |
| alt text generator | 30/100 | ✓ |
| alt text meaning | 27/100 | ✓ |
| alt text best practices | 24/100 | 23 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Custom Old English Embroidered T-shirt, Personalized Gothic Text Tee, Black on Black Streetwear Top, Edgy Custom Slogan Shirt | BoxwhiteAirt | $12.95 |
| 2Ad | Embroidered Immediately No Tshirt, Funny Alt Tshirt, Dark Humor Tshirt, Mineral Wash Tshirt, Goth Tshirt, Emo Tshirt | StitchAndDagger | $32.99 |
| 3Ad | Can't Relate Shirt, Sarcastic Goth Graphic Tee, Old English Text Shirt, Alternative Streetwear Top, Sassy Minimalist Graphic T-Shirt | InkedVibesAndCo | $25.19 |
| 4 | Custom Embroidered Gothic Text Sweatshirt: Personalized Heavy Metal Gift | MoriNoKoya | $15.13 |
| 5 | Don't feed after midnight Sarcastic Old English Text Shirt, Gremlins Movie Quote T-Shirt, 80s Retro Alt Streetwear Nostalgia Sarcastic Tee | InkedVibesAndCo | $25.19 |
| 6 | Personalised Gothic Enzyme Washed Cotton Tee, Custom Text Loose Grunge Shirt | OpenInkStudio | $36.55 |
| 7Ad | This Is Not a Place of Honor Dolphin Shorts | Gothic Retro Shorts | Existential Humor Clothing | Weirdcore Athletic Shorts | Custom Shorts | ChocoIchigoCo | $23.07 |
| 8 | Gothic Font Custom Text Decal – Old English Vinyl Sticker | MaddDecalsbySJ | $4.33 |
| 9 | Gothic Procreate Fonts Old English Fonts Gothic Script Tattoo Fonts Calligraphy Script Vintage Fonts Cursive Cricut Fonts Canva Font Ttf Otf | CutSvgDesigns | $4.49 |
| 10 | Custom Text Shirt, Old English Font Tee, Personalized Gothic Shirt, Front And Back Print, Custom Streetwear Tee, Edgy Custom Gift For Him | KukiTees | $26.88 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "alt text" is strongest in Wyoming, District of Columbia, Washington, Oregon, Vermont. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "alt text" on Etsy?
8,041 listings currently compete for "alt text", which is low for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "alt text" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "alt text" listings sell for?
The median price across 12 listings on page 1 is $19.1, with most between $10.31 and $25.61. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.