Is it worth going after?
171,171 listings already target "website template". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "website template" sells
Monthly average over the last five years, indexed 0–100. April is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| template for website | 100/100 | ✓ |
| website template free | 52/100 | 21 chars |
| website design | 24/100 | ✓ |
| website template design | 24/100 | 23 chars |
| website templates | 21/100 | ✓ |
| html website template | 15/100 | 21 chars |
| wordpress | 11/100 | ✓ |
| website template builder | 11/100 | 24 chars |
| wix website template | 10/100 | ✓ |
| canva website template | 9/100 | 22 chars |
| github website template | 8/100 | 23 chars |
| website templates free | 7/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Showit Template for Creative Agency, Virtual Assistant Website, Moody Showit Website, Bold Showit, Luxury Website Template, Premium Showit | StudioLaTerre | $299 |
| 2Ad | Premade Luxury Shopify Hair Website Template: Theme & Canva Banners (Instant Download) | Brandflow | $16.04 |
| 3Ad | Craft Shopify Theme | Shopify Website Template | Handmade Business | Creative Shop | Canva Website Banners - HGS01 Sparkle & Speckle | SparkleandSpeckle | $80.49 |
| 4Ad | Clean Skincare Shopify Theme 2.0 | White Minimal Website Template | Modern Beauty Store Shopify Design + Editable Canva Templates | MaxThemes | $84.5 |
| 5 | Hair Stylist Acuity Scheduling Template Hair Website Cream Booking Site Hairstylist Modern Acuity Minimalist Canva Templates | craftyncrafts | $4 |
| 6 | Hair Acuity Scheduling Template, DIY Hairstylist Booking Website, Canva Editable Purple Acuity Hair Site, Acuity Scheduling, DigitalDownload | FlyershopTreasures | $1.5 |
| 7 | Acuity Scheduling Template Hair Lash Nail Makeup Website Banners,Booking Site Digital Download Story Availability Schedule Canva Template | ByCreativeAgency | $1.85 |
| 8 | Black and Pink Scrapbook Themed Acuity Scheduling Template for Hair Stylists,LashTechs and MUAs, Hairstylist Website, DIY Booking Site Canva | TheTemplateAlchemy | $1.98 |
| 9 | Acuity Scheduling Template for Hair Stylists,Pink Black Theme Lash Techs and MUAs, Hairstylist Scheduling Website,DIY Booking Site Canva | HisterX | $2.39 |
| 10 | Creme Acuity Scheduling Polka Dots Acuity Template Nail Tech Acuity Calendar Nail Artist Acuity Nail Schedule Acuity Booking Page website | FaridasStudio | $8 |
Read from Etsy search on August 15, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "website template" is strongest in Wyoming, District of Columbia, New York, Maryland, Florida. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "website template" on Etsy?
171,171 listings currently compete for "website template", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "website template" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "website template" listings sell for?
The median price across 12 listings on page 1 is $7.4, with most between $2.29 and $81.37. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.