Is it worth going after?
2,127,158 listings already target "handmade sterling". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 3,150 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "handmade sterling" sells
Monthly average over the last five years, indexed 0–100. February is the high point and November the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| handmade sterling silver jewelry | 100/100 | 32 chars |
| handmade sterling silver bracelet | 66/100 | 33 chars |
| handmade sterling silver stud earrings | 17/100 | 38 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Handmade Sterling Silver Crying Skull Ring: Limited Edition Design | PDHandmadeJewellery | $580 |
| 2Ad | Sterling Silver bracelets Chunky Bangle Set, Modern Stackable Curb Chain | lillysallure | $53.03 |
| 3Ad | Labradorite Sterling Silver Ring | Art Deco Statement Jewelry | Handcrafted Unique Designer Piece | Silversmith | Metalsmith | MineralsAndCopper | $270 |
| 4 | Raw Aquamarine 925 Sterling Silver Bangle - Handmade Gemstone Bracelet | BohoMagic925Silver | $17.95 |
| 5 | Citrine & Pearl Ring: Handmade 925 Sterling Silver Flower Ring | SasilverGems | $38 |
| 6 | ORIGINAL Eden's Mermaid Bracelet by Eden Hand Arts - Sterling Silver w/ 14K Gold Wrap and Garnet | EdenHandArts | $1152 |
| 7Ad | Oxidized Sterling Silver Charm Necklace : Handmade Artisan Crafted | studioformood | $121.62 |
| 8 | Handmade Peridot 925 Sterling Silver Ring: Boho Band Jewelry | Goravjewelpalace | $14.04 |
| 9 | Dried Flower Stamped Pendant / Made-to-Order/ Sterling Silver / Handmade | TheLucidCorvid | $198 |
| 10 | Oval Aquamarine Ring: Simple 925 Sterling Silver Band | Silverringhandmade20 | $12.9 |
Read from Etsy search on August 28, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "handmade sterling" is strongest in Wyoming, Alaska, Kansas, New Mexico, Connecticut. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "handmade sterling" on Etsy?
2,127,158 listings currently compete for "handmade sterling", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "handmade sterling" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in November. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "handmade sterling" listings sell for?
The median price across 12 listings on page 1 is $135.31, with most between $32.99 and $347.5. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.