Is it worth going after?
1,044,640 listings already target "digital planner". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 3,800 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "digital planner" sells
Monthly average over the last five years, indexed 0–100. January is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before January rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| best digital planner | 100/100 | ✓ |
| ipad | 77/100 | ✓ |
| ipad digital planner | 77/100 | ✓ |
| goodnotes digital planner | 67/100 | 25 chars |
| digital calendar planner | 65/100 | 24 chars |
| digital calendar | 64/100 | ✓ |
| goodnotes planner | 62/100 | ✓ |
| goodnotes | 61/100 | ✓ |
| digital planner for ipad | 51/100 | 24 chars |
| digital planner app | 49/100 | ✓ |
| 2025 digital planner | 48/100 | ✓ |
| etsy digital planner | 47/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Custom Digital Planner 2026 2027 2028 & Undated | ForLittleLion | $17.69 |
| 2Ad | 2026 2027 Digital Planner MidYear Planner Simple Digital Planner 2026 2027 Hyperlinked GoodNotes Notability Daily Weekly Monthly Planner | Milamaluplanners | $3.41 |
| 3Ad | 2026 2027 Digital Planner, Mid Year Planner, Daily Planner, Goodnotes Planner, Minimalist Planner, Ipad Planner, Hyperlinked Planner | DreamGirlPlan | $7.5 |
| 4 | All-in-One Digital Planner 2026, 2027, 2028 Digital Planner, Digital Journal, Digital Goodnotes Template, Weekly, Daily Planner, Notability | phenixdigital | $0.99 |
| 5 | ADHD Planner 2026-2027, ADHD Digital Planner, Goodnotes Planner, iPad Planner, Daily Weekly Monthly Planner, Productivity, Self Care Planner | Manifestable | $9.99 |
| 6Ad | 2026 2027 Mid Year Digital Planner by Allie Marie Digital, Portrait, Monthly Weekly Daily for Goodnotes, iPad | AllieMarieDigital | $18.88 |
| 7 | All In One Digital Planner 2026, 2027, 2028 Digital Planner, Digital Journal, Digital GoodNotes Template, Weekly, Daily, Notes+ Notability | PrintMagicStudioX | $1.09 |
| 8 | Digital Planner, Undated iPad & Android Planner Bundle, GoodNotes Calendar, Daily Weekly Monthly Journal with Stickers, Notebooks 2026 2027 | BrighterPlans | $0.98 |
| 9 | All-In-One Digital Planner Pink 2026,2027,Digital Journal,Digital Goodnotes Template,Monthly,Weekly,Daily Planner,Minimalist Notability Note | PinkyCloudsByYaren | $1.63 |
| 10Ad | Digital Planner 2026–2027 for iPad | GoodNotes Planner | HappyThatGirl | $14.65 |
Read from Etsy search on August 21, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "digital planner" is strongest in Wyoming, Kansas, Georgia, Hawaii, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "digital planner" on Etsy?
1,044,640 listings currently compete for "digital planner", which is high for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "digital planner" sell best?
Demand peaks in January, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before January catches the climb rather than the peak itself.
What do "digital planner" listings sell for?
The median price across 11 listings on page 1 is $3.41, with most between $1.36 and $12.32. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.