Is it worth going after?
1,335,654 listings already target "ceramic mug". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
When "ceramic mug" sells
Monthly average over the last five years, indexed 0–100. December is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| coffee mug ceramic | 100/100 | ✓ |
| coffee mug | 100/100 | ✓ |
| ceramic travel mug | 54/100 | ✓ |
| travel mug | 53/100 | ✓ |
| ceramic mugs | 35/100 | ✓ |
| mugs | 35/100 | ✓ |
| ceramic mug set | 27/100 | ✓ |
| ceramic mug with lid | 25/100 | ✓ |
| white ceramic mug | 23/100 | ✓ |
| ceramic coffee mugs | 16/100 | ✓ |
| coffee mugs | 16/100 | ✓ |
| starbucks ceramic mug | 15/100 | 21 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Handmade Ceramic Coffee Mug Organic Reactive Glaze Stoneware Artisanal Tea Cup | BobbleSprite | $23.8 |
| 2Ad | Custom Name Blue Striped Ceramic Travel Mug with Lid, Handmade Ceramic Mug, Ceramic To Go Mug, Travel Mug, Ceramic Tumbler, Birthday Gift | ClayHueMugs | $28.6 |
| 3 | The Libby Travel Mug hand thrown ceramic mug cup Pottery Travel Mug Cup with attached lid fits in cup holder | StonehousePotteryOH | $34.5 |
| 4 | Tomato Ceramic Mug Tumbler Handmade 16, 14, 12, 10, & 8oz | vampottery | $36 |
| 5 | You Will Not Break Me Ceramic Mug, Dungeon Crawler Carl Donut Mongo Merch, Gaming Coffee Mug | Noveamo | $18.93 |
| 6 | Unimpressed Frog Ceramic Mug 15oz Matsumoto Hoji | MonumentalMisc | $32.99 |
| 7 | Handmade Raised Texture Plant Mug for Plant Lovers, 7 Botanical Styles, Gardening Grandma Gift or Housewarming Gift, 280ml | GreenVeinCeramics | $21.28 |
| 8 | Spine Bone Ceramic Mug Vase Unique Anatomy Decor Cup Pen Holder Gift | STEVEBURGEFinds | $23 |
| 9 | Handmade Ceramic Thumb Cup - Thumb Indent Wine or Coffee To-Go Cup - Unique Gift - Ceramic Tumbler - Tea Cup | JordanJeanCeramics | $23 |
| 10 | Handmade Ceramic Coffee Mug, Rustic Stoneware Tea Cup, Drip Glaze Pottery Mug, Blue Brown Latte Mug, Unique Coffee Lover Gift | LumaClayStudio | $18.29 |
Read from Etsy search on August 16, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "ceramic mug" is strongest in Wyoming, Vermont, Washington, California, Alaska. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "ceramic mug" on Etsy?
1,335,654 listings currently compete for "ceramic mug", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "ceramic mug" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "ceramic mug" listings sell for?
The median price across 12 listings on page 1 is $23.4, with most between $20.69 and $29.7. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.